MSc in Marketing

Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions managers need a greater sensitivity and awareness of the special circumstances now facing them.

Sophisticated marketing management requires a range of knowledge that will build long term relationships with customers. Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption practices, strategy formulation and implementation, and innovation and new product development.

The Aims and Objectives of the programme

You will study the MSc in Marketing in a stimulating and intellectually challenging environment where you will develop your ability to critically evaluate and apply new concepts and practices used by marketers which make marketing the prime business function upon which modern organizations depend, and without which there can be no other managerial activity. You will consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and not for profit sectors. The MSc in Marketing is designed to enable you to develop an interdisciplinary, theoretically informed and practical understanding of marketing. This is crucial if you want to become an effective and successful marketing leader in today’s complex and dynamic global marketplace. The programme also attracts graduates who may wish to develop their studies to PhD level.

Candidates who enrol on the MSc in Marketing will be interested in applying their analytical, creative and managerial skills to profit and non-profit organisations. They will acquire the appropriate skills and the knowledge to analyse markets and buyer behaviour and formulate proposals to meet with the ever changing needs of customers in a highly competitive environment.

Modern marketing relies on an ability to liaise, direct and communicate with project groups and the MSc in Marketing will allow you to participate, practice and learn communication and team working skills.

Candidates

Course members on our MSc in Marketing come from a wide variety of professional and academic backgrounds. A proportion of the class are newly qualified graduates from various disciplines- i.e. economics, engineering, sociology, psychology, media and communication and business. Many however already have successful careers in consultancy, public service organisations, industry and commerce, but wish to extend their knowledge within the marketing function in general management and business development.

Enrolment Date : May, August, November & February
Duration of Programme : Min 24 months and max 60 months